Sam Manfer, Sales Mastery
Sales Force Training and Development - Focusing on Executive Relationships and Selling
The One Liner to Differentiate Yourself from Competition
What is the one thing a sales person can say to a prospect or client to set himself apart from others?
After the hello and pleasantries, ask what the issues /challenges /expectations the person in front of you is facing as it relates to the solutions you provide. For example, I sell my sales consulting and sales training services to help sales people and companies make more sales. So when ever I’m in front of someone that could be a prospect, I'll ask, “What are the issues you’re facing as it relates to revenue generation (or sales or business development)?” I then sit back and wait for the person to tell me his or her story - all of it. Most sales people, after the hello, want to tell their story. For example, “Let’s talk about me and when we’re finished, you can talk about me.”
For more on this topic see my selling article “Be Distinct or Become Extinct Differentiating Your Company To Your Customers”
Sam Manfer delivers key note speeches and in-depth selling work shops for those anxious to increase sales. His hands-on coaching turns individuals and sales organizations into selling whirlwinds. Sam’s selling awards and $ Million sales recognitions support his methods. His book, TAKE ME TO YOUR LEADER$ along with his Matching Chemistry’s CD and sales seminars replace selling myths and clichés that frustrate decision makers with a proven approach that captures their attention. Follow Sam’s C-Level Selling Blog for more insights. Sign-up for his free Selling E-Zine.
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TakeMeToyourLeaders.com • TakeMeToYourLeadersForEngineers.com
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